Direct Marketing Consulting Services | transcosmos

Extract improvement points to enhance content that better matches users needs and usability through eliciting actual status of usage & attitude (U&A), dissatisfaction factors, and improvement requests from experienced users.

Extract effective improvement points for future planning through collected data based on evaluating advertisements / campaigns and the effect it has on customer psychological behavior.

Create a buyer persona sheet and list extraction condition form through prioritizing and profiling a target audience based on RFM segmentation and target prediction model analysis.

Conduct concept testing of 4Ps marketing mix (Price, Product, Promotion, and Place) from the customer’s point of view, before (or right after) releasing an advertising media or campaign, then extract improvement points for product design & marketing launch plans based on customer evaluation.

Optimize administrative tasks and maximize marketing effectiveness through automating simulation and extracting target lists of effective campaigns and outbound marketing plans.

Build a one-stop operation system that corporates closely with research and analysis team in the Tokyo metropolitan center in order to quickly respond to a campaign requiring data access and outbound operations.

Build an operational system to process a PDCA cycle through KPI setup and implement tools for analyzing website access log and web advertising.