Big Data Analytics Services | transcosmos

Identify KPI and RFM analysis for customer segmentation based on analyzing customer groups, sales, products detail and time series trends over the past few years.

Prioritize target demographics and create profiles by customer segmentation; analyzing customer behavior on repeat purchase/product purchase mix.

Develop BI tools and report format systems to make the clients’ decision-making and execution more efficient and faster through collecting, integrating, storing, processing, aggregating, classifying, analyzing and sharing huge volumes of data.

Improve promotion measures and optimize ad budget allocation by evaluating characteristics of digital media and indirect effects from advertising medium (attribution model) based on users’ web browsing history and referral traffic (inbound and outbound link traffic).

Evaluate the contribution level of ad medium/traffic flow, extract improvement points and identify recommendation plans based on the customer behaviors through analysis of traffic flows, activity patterns and purchase history.

Offer implementation support for speech recognition systems, text mining tools and system building support by analyzing the voice of customer (VOC) through collected conversation and analyzed (visualized) data from surveys, call centers and retail stores.

Offer knowledge creation support to enhance our clients’ sales performance and improve FAQ response rate by data analysis based on inquiries in call centers and factors in purchase/cancellation from administration offices.

Monitor clients’ customer feedback of their products/services, campaigns and risk words by implementing BI tools and sharing analysis reports.